Last week I told you we had given birth to the product. This week the product got its name. Not the brand name. Corexi has been Corexi for a while. The sentence that explains what it actually is.
Corexi is a continuous UX layer for AI-native products. It analyzes them, keeps analyzing them, and keeps improving them.
Thanks for reading keiki weekly! Subscribe for free to receive new posts and support my work.
That sentence took longer to land than the product itself. Once it did, everything around it snapped into place: the roadmap, the vision, the homepage, the way I talk about it in calls. Corexi is no longer a tool with a pitch. It’s a category. A UX category for the AI world that didn’t exist before, at least not as a continuous layer running on top of AI-native products.
Updated vision and roadmap: https://www.corexi.ai/en/vision
+ studio updates
Roadmap, finalized. The keiki portfolio is now locked at 12 products. Sequenced, not simultaneous. Corexi first, then the rest, one at a time.
keiki.studio, quieter on purpose. We had a “product interaction zone” on the site. A build-in-public space where visitors could follow each product’s roadmap step by step and vote on what to add next. It’s hidden for now. We’re early enough in the story that too many moving parts read as noise, not transparency. The goal this week was a cleaner first impression: who we are, what we’re doing, why it matters. The interaction zone will come back, but later, when the story can carry it.
Trademark update. Quick recap for new readers: a Cyprus-based company called Benipol, which only makes baby products, had registered “keiki” as a trademark. When we moved to use “keiki studio” in our own category, they objected. We’ve now formally assured the EUIPO that we have no intention of operating in baby or child products, in any form. Now we wait.
+ venture lab (product) updates
This week was Corexi, and only Corexi. As the solo founder on the venture side, I made a deliberate call: until Corexi matures a little, no new products go live. The blurple studio team is behind me, but the venture side is mine to carry, and carrying more than one product at a time is how good products get half-built.
Corexi got its sentence. As above. The shift from “a product I’m building” to “a continuous UX layer for AI-native products” rewires everything downstream. Roadmap, vision, pricing logic, partner conversations. All cleaner now.
Vision and roadmap, locked. Corexi is a continuous layer, not a one-off audit. Continuous analysis. Continuous improvement. That’s the whole shape of it.
Website updates, in plain language.
The site now reads, top to bottom, as a continuous UX layer for AI-native products. The whole homepage has been rewritten around this positioning.
Added the “two moments” message and polished the homepage flow. Cleaned up a leftover conflict between an old “Same engine” pill and the new “Two Moments” section.
Vision and story pages rewritten to match the new positioning.
Demos and partners. Demo slots for the week are fully booked. We’ve also started onboarding the first partners. The early signal is good. People understand what Corexi is faster now that I can say it in one sentence.
A Note on Focus
This week tested the discipline of doing one thing at a time. The temptation to start a second product is always there, especially with a roadmap of twelve sitting in front of you. But solo founder math is unforgiving. Every new product is a tax on the one that’s almost ready. Corexi gets the gas until it can stand on its own. Then the next one.
See you next week.
Thanks for reading keiki weekly! Subscribe for free to receive new posts and support my work.